A note on social media monitoring/analytics tools and its value from Big Data jumps to the cloud

“With a lot of these tools, you only have a 50-50 chance of getting the sentiment right,” TDWI’s Halper says. “It also depends on who you’re going with – if you pay peanuts, you get monkeys.”

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Same chance as tossing a coin and getting a head.    Why is it that social media monitoring, listening, and management still getting a lot of buzz within the unstructured world of big data?