Hilarious quote in Don’t Stuff your Big Data in a Woman’s Handbag

“Using analytics to understand and exploit data will continue to increase in importance – but it’s clear from this report that organisations lack the process and infrastructure to make this a reality. Company data today is like a woman’s handbag. It may hold a lot, but actually finding anything in it is practically impossible.”

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We need big data analytics to shine the light  into the handbag.