Source: Predictive Analytics for Business Advantage, TDWI Research Report,  2014.

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Having been involved in applying data and analytics to improve speed and quality of business decisions over the last 20+ years, I’ve observed that the best data scientist asks the “so what” question often and obsesses with operationalizing and automating business decisions  stemming from analytics using software, prior to even touching the data.  This often requires envisioning a new future  – modulated by organizational culture, people, and processes – and requisite changes needed for business success.