From an article in SiSense ‘Breaks the Rules of Physics’ at Big Data Conference.

A new big data solution promises to do more than help businesses analyze massive amounts information. It’s actually “breaking the laws of physics,” said Eldad Farkash, co-founder and chief technology officer at SiSense.

Other notable phrases/quotes coming from the new physicists of Big Data.

• Crowd-accelerated analytics: “Crowd accelerated analytics lets you analyze billions of rows of data in a flash“
• Power querying

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Again, more unbelievable magic in Big Data land.  Buyers beware.