A cautionary note on Big Data in Big Data News: Mad Men Taking Over.

“Today’s meme is big data and we are sold an image of omnipotent data and algorithms, where numbers are more important than meaning, a mix of truth and fiction conjured to advance the story-tellers’ interests. The mix is so powerful, the data so intoxicating, that the data sellers can’t see the implications of their bragging and the potential consequences to society.”